In May 2011 Emerging Business Solutions was hired by Wenstrom Communications, the media planner and buyer for Blue Cross/Blue Shield of Florida to assist in the media planning process and to analyze DRTV campaign results for the June – Dec 2011 campaign. Emerging Business Solutions provided the following services; trafficking services for DRTV spots to each station, digital coding for daily tracking and daily/weekly analytics and optimization recommendations to improve response rates and lower the overall cost per lead (CPL).
Emerging Business Solutions has over 25 years of experience in cost-accountable, results-driven Direct Response marketing. We offer conventional and non-conventional cost-effective marketing and advertising solutions that are tailored to meet or exceed your revenue goals. To learn more about DR marketing or to get a free, no-obligation marketing analysis, send us an email today.