International Diamond Center became a client in 2008. Emerging Business Solutions began buying newspaper ads that were used to drive qualified leads to weekly events in an effort to find consumers that fit a targeted demographic. IDC Coin and Bullion buys; gold, silver, coins, currency, estate jewelry and other collectibles. In the past 4 years newspaper ads have driving 1,000′s of new customers all over the US. Of all the media IDC has purchased for these events (radio, TV, other print, billboard and online), newspaper constantly hits the core demographic and has proven to be a cost-effective source for generating new customers. For this client, full page-full color ads with guaranteed placement make up a majority of the media strategy. The ads are acquired at or below the cost of what our competitors charge for pre-emptible or remnant space in the same newspapers. Emergency Business Solutions currently supports several DMA’s nationwide and can quickly expand the reach depending on the client needs.