Liberty Lanes of Largo, Florida hired Emerging Business Solutions to help organize their marketing materials, build a brand in the community, develop consumer-centric bowling promotions, maintain up to date information on their website and Facebook pages, execute internal and external contests and help grow the business.
The results have been extremely positive. Revenue, profit and user experiences indicate steady growth.
One of the key areas Emerging Business Solutions focused on was in developing a central database of customers, where each league, contest, promotion and other customer values were assigned to specific bowling categories, for easy segmentation. The database and segmentation process provides Liberty Lanes with valuable customer data for engaging loyal customers with new promotions, league information, important updates about the facilities and other relevant data to loyal Liberty bowlers and new customers alike.
Emerging Business Solutions also creates surveys, specifically targeted to each league bowler and non-league bowler that provides individuals with a voice and platform for sharing new ideas and opinions about their bowling experience at Liberty Lanes.
Emerging Business Solutions has been successful in executing craft beer promotions, a Nissan Car give away and several new leagues using flyers, banners, web pages, Facebook posts, emails and text messages.
Emerging Business Solutions has over 25 years of experience in cost-accountable, results-driven Direct Response marketing. We offer conventional and non-conventional cost-effective marketing and advertising solutions that are tailored to meet or exceed your revenue goals. To learn more about DR marketing or to get a free, no-obligation marketing analysis, send us an email today.